Email marketing can be an effective way to reach your target market and grow your business, but it’s not always easy to determine when the best time to send campaigns actually is. One factor that can affect whether your campaign has high open rates or not is what time of day you send them out in. This guide will help you decide on a time that works best for your audience so that you can increase the open rates of your email campaigns over time.
When Should I Send My Emails?
Studies have shown that there are indeed optimal times for email marketing. However, knowing exactly when these times are will vary from industry to industry and from business to business. Nonetheless, here are some general guidelines on how you can boost your open rates with strategic timing:
(1) Weekdays vs. weekends
– While most of us would like to think we’re in control of when we get our work done, psychological studies show that people actually complete their tasks more quickly during certain parts of their circadian rhythms
—namely early morning or late afternoon/evening.
What Types of Emails Get Opened the Most?
Broadly speaking, there are two types of emails that you can send in email marketing: transactional and marketing. Transactional emails contain information about a purchase or service, like your shipping confirmation. This is why they’re also called welcome or confirmation emails. Transactional messages make up 70 percent of all emails that are sent on any given day
— This means if you don’t have at least one, then you’re losing out on customers who want (or need) an update on their order status. Marketing messages contain information about a product, service, event, or some other promotional content that encourages recipients to visit your site and/or buy something.
How Can I Maximize Open Rates on My Emails?
The open rate is a term in email marketing that refers to how many people read your emails after they’ve been sent. It’s a percentage and it varies depending on when you send your emails out and how often you send them. For example, if your email marketing campaign has an open rate of 20%, that means that 20% of your recipients have opened their email. If you want higher open rates, there are some things you can do—but before we get into that, let’s discuss what factors affect open rates…
The #1 thing that affects your open rate is what time of day you send your emails. There are also other factors (like how relevant or entertaining your subject line is), but timing tends to be more important than anything else. Some companies will tell you not to worry about it because there isn’t much difference between sending at 1 p.m., 3 p.m., or 6 p.m.
— they’re right! Opens are going to be around 30-40% regardless, so just pick one time every day/week and stick with it as much as possible…you’ll never know exactly why something works better or worse until testing for yourself anyway!
How Do I Avoid Overspamming My Subscribers?
A simple but overlooked way to avoid being tagged as an email spammer is actually very straightforward: be respectful of your subscribers’ time. When you send your subscribers a relevant, well-crafted email, they’ll respond by opening and clicking it
— Over time, that can lead to some major engagement. But if you send too many irrelevant emails or too many emails in general (especially when they aren’t expected), those subscribers are going to block you quickly. Take note of whether or not your newsletters are getting opened and click rates; if they are low, try sending fewer emails more frequently. You don’t have a list of millions like some brands do so treat them accordingly!
What Tools Can Help Increase Open Rates on Emails?
What’s In Your Toolbox?: One of the first questions people often ask is, What tools can I use to increase my open rates? There are a number of services available, and while some are no longer in operation, they can be helpful nonetheless. You might want to try using them at least once.
They include ˃Omnisend
– This tool provides email templates with features such as social sharing buttons that make it easy for recipients to share their emails on Twitter or Facebook. It also offers autoresponders that automatically respond when you’re away from your computer and mobile-friendly email campaigns so subscribers on mobile devices have a pleasant experience reading your emails.