Ecommerce email marketing can help you connect with your customers and inform them about products, services, and promotions that are relevant to them. This type of email marketing helps you to maintain strong relationships with your customers and it can result in greater customer retention. By setting up an eCommerce email marketing campaign, you can monitor how many people are opening the emails that you send out and how many are clicking on the links that you provide. You can also track what products your customers are interested in by seeing which ones they click on when they open the emails you send out.
How effective is Email Marketing
Email marketing is one of those channels that never go out of style. It’s estimated that on average, businesses will see a whopping 221% return on investment (ROI) when it comes to Email Marketing. If you do your research and utilize behavioral triggers and analytics, you can expect to see even higher returns. Other reports have found similar success with B2B brands who use email as part of their overall business strategy, with most seeing an ROI north of $30 for every dollar they spend.
The Best Way to Reach Your Customers
Email Marketing has remained one of the top choices for reaching out to your customer base. It’s also an ideal way to interact with customers and add value to their purchase experience. If you don’t have an email list, now is a great time to get started.
How Email Affects Sales Conversions
To kick things off, we have to talk about online shopping carts. A little bit of history on what I like to call the good ol’ days – back in 2001, consumers had an average 8% chance of making a purchase. Fast forward 10 years later, and that number has risen all the way up to a whopping 33%. In fact, 1 in 3 purchases today is a direct result of an email, either via mobile or desktop. These stats alone should give you some food for thought regarding how incredibly vital your list size is when it comes to driving revenue through your website’s sales funnel. That’s exactly why I always tell people that if you want to get rich (or at least extremely well off), keep building up your list.
Is Email Marketing Right For My Business?
Before you can effectively market online, you need to know whether email marketing is a good fit for your business. Email may seem old-fashioned, but it’s one of the most effective ways to market your products and services. Statistics show that 20 percent of shoppers have made a purchase as a direct result of an email, and 68 percent said they preferred receiving promotional emails from brands over other types of digital messaging like social media posts or text messages. But in order to be successful with email marketing, it’s important to ask yourself if your business has what it takes to make effective use of email tactics. Are you ready for subscribers who are used to getting lots of emails? Are you willing to put time into crafting thoughtful copy that informs and delights consumers?
Best Practices in Ecommerce Email Marketing
For most businesses, eCommerce is one of their key sources for new customers. That’s why it’s so important to figure out how to use email effectively when running an online store. There are a lot of people who believe that there is no need for email campaigns when your business has a website; well, that couldn’t be further from the truth. The reality is that many people still don’t use smartphones and even less have time to search for deals on their phones as well as shop online during work hours (since most people spend so much time on their phones after work). That means that if you want to reach these consumers, then you’ll have to do it through an email campaign.
When looking at options to market your business online, you may want to consider using an email marketing service. When you sign up for an account on one of these services, you can create campaigns that send out a series of emails or ads over a period of time. This is usually done through creating automated messages that go out based on various actions users perform while interacting with your site, but it’s also possible to send one-off messages without any previous action. For example, if you have a flash sale going on, and you want everyone who visits your site to know about it, an email service could help get that message across to people who haven’t already visited in a while.