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Omnisend Vs Mailchimp: Which Is Better?

omnisend vs mailchimp comparison

Omnisend Vs Mailchimp: Differences, Similarities & Features Comparison

Mailchimp and Omnisend are email automation tools that are frequently compared in the review community. We’ve reviewed both, tested both, and compared the two. In this Omnisend Vs Mailchimp article, we will tell you the difference between Mailchimp and Omnisend. Also, we include honest features comparison, strengths, and weaknesses with any accuracy.

There are more than 1 billion e-commerce businesses in the world and all of them need to cope with a lot of time-draining activities. The more time you spend on boring e-commerce related activities, the less time you have to promote your products, write content and generate sales. Omnisend and MailChimp help you automate several of your daily e-commerce tasks so you can focus on what really matters – making money.

When it comes to email marketing, you have to think about 2 things. First of all, you have to make sure that your emails will get delivered to the inbox, and second. Also, you have to make sure that your messages are going to be relevant and interesting enough. Today we are going to take a look at 2 email marketing solutions – Omnisend and Mailchimp. These two platforms have some significant differences when it comes to features, pricing, and the overall approach.

Choosing which email marketing service to use is no easy task. It’s a lot harder than you think, actually! It will be great if you could see right away which email marketing service was the best choice for your project? Read this comparison to get a quick and easy overview of the pros and cons of each email marketing service. So, you can choose the one that fits your project perfectly.

Let’s dive in below.

Omnisend Vs Mailchimp: Features Comparison

Omnisend is a marketing automation platform that is specifically designed for small-medium businesses. It provides marketers with an all-inclusive marketing toolbox.

Mailchimp, on the other hand, is an email marketing service provider that offers simple email newsletters without any complicated features. This Omnisend Vs Mailchimp section mainly focuses on the features comparison.

FeaturesOmnisendMailchimp
Email TemplatesYesYes
Contact segmentationYesYes
SMS CampaignsYesNo
Form BuildersYesYes
Ecommerce IntegrationYesYes
Mobile AppNoYes
Marketing AutomationYesNo
Customer Behavior AnalyzeNoYes
ReportingYesYes
Website BuilderNoYes
A/B TestingYesYes

Email Marketing Comparison: Omnisend Vs Mailchimp

Email Marketing in Omnisend

Once you’ve installed the app, you will be given a choice to either select an existing template or create a new one. Currently, we offer two types of contemporary templates –

You can pick from 6 templates with pre-built layouts and readymade customizations. This package includes 12 themed templates as well as distinctive formatting.

One of the best features of your email builder is how easy it is to use. You can drag and drop any email blocks you need and simply get to writing!

The Omnisend builder is really easy to use because it has a bunch of pre-built features which will make it difficult for you to have any negative effects on your eCommerce store. 

To edit a block, simply click on it – its corresponding customization settings will stay the front of you. One of the most impressive features of Omnisend is the ability to store content blocks for use in future messages. Mailchimp doesn’t have this feature which is why it is not my number one choice. Lastly, you get to send this campaign instantly to your subscribers. Or you can schedule it for a later time.

Email Marketing in Mailchimp

Omnisend is just like Mailchimp in the sense that you can create an email campaign on both platforms. Just create a new campaign and select any template you want.

Mailchimp offers a variety of ready-made email templates. There are five email templates. Also, it has 9 pre-customizable email templates. Mailchimp created over 90 email templates with pre-made themes and ready-to-use content.

Mailchimp is a popular email service provider with a drag and drops email builder. Its experience is similar to any other builder in the industry. You can just pick blocks from the toolbox and drop them in the building area to set up your email. Mailchimp does not have the ability to save an email content block for use in other templates. But the Omnisend does.
The winner of Email Marketing Comparison is: Omnisend

Contact Management Comparison: Omnisend Vs Mailchimp

Contact Management in Omnisend

Omnisend’s imports are really flexible and easy to use! They will not only save you time but help you reach out to more people.

It lets you add a single contact by manually entering its information.

Want to know an easy way to input your subscriber details? Copy your email list data directly from .xls, .xlsx, or .ods documents, easily turn it into a CSV format template.

When you sign up to use Omnisend, it will search for your existing Mailchimp data. Once it finds it, then you can link your Mailchimp account with Omnisend.

Omnisend offers different means to increase results. When it comes to signing up for our services. Also, you can use a conventional sign-up form or one of our conversion-focused extra tools, like pop-ups.  Omnisend found this form layout in which the results update after each new input. This method increases sign-up conversion rates more than either of the other two forms.

Finally, after collecting leads and customers you have the option to segment them based on various factors.

Contact Management in Mailchimp

Mailchimp certainly gets you started the right way with the importing of contacts.

To do so, you can manually enter your contact details. The date will be updated when the CSV is updated Also, T]the contact importing process is fluid and it lacks the feature to automatically synchronize data from other software.

Although it lacks some features. Therefore, it fills the void by offering several different signup forms. You can even collect leads through their Facebook form. Mailchimp is capable of segmenting email lists. The downside, you would have to do all the heavy-lifting yourself as there are no suggestions for segmentation. But you can still do very versatile work related to targeting with Mailchimp.

The winner of Contact Management is: Omnisend

Email Automation Feature Comparison: Omnisend Vs Mailchimp

Email Automation in Omnisend

Yet another advantage of using Omnisend is its marketing automation feature. If you’re looking for a marketing solution that will take care of your business, then this is the perfect tool for you because it does everything automatically, including an analysis of responses from individuals.

With this automation tool, you can send messages via email & SMS in one simple workflow. Another benefit to automation is how simple it can make your marketing. For instance, you could have the same entire workflow work across channels like SMS, Messenger, etc.

In addition to this, Omnisend’s automation builder allows you to create various workflows that are both basic and complex.

Plus, with A/B testing, you can also experiment with two ideas to see how they work and measure what converts the most.

Email Automation in Mailchimp

Mailchimp is an award-winning email marketing software. That’s why it made the effort to include automation features for all of its users. Not only does Omnisend provide a list of ready-made automation templates. Mailchimp also offers these. They can be used to save time and manual labor.

Mailchimp also has a filter by topic, so you can find what you need easily. Once it’s opened in the editor, you’ll have complete control to edit or customize it as needed.

Beyond that, Mailchimp does not provide an efficient automation workflow. Every element of this app is customizable and can be tailored to your preferences. With all of the different options available, you can choose the right workflow for your needs without having to create one from scratch. When it comes to workflow editing, Mailchimp has a completely visual editor.

In conclusion, I found that you would have to create a separate workflow for automation on a different channel. The winner of Email Automation is: Mailchimp

E-Commerce Store Integration: Omnisend Vs Mailchimp

E-Commerce Integration in Omnisend

Omnisend is a beautifully-designed tool that can be integrated beautifully with any of your online eCommerce stores.

We offer integration with whichever eCommerce platform you’re using, including Omnisend.

It also has integrations for other business apps like MailPoet, WooCommerce, Marketo, and Shopify which are all important parts of an eCommerce business. Also, you can integrate Shopify, WooCommerce.

E-Commerce Integration in Mailchimp

I have been telling you how much expertise Mailchimp has in email marketing from the start, so it’s clear you can trust them.

This makes it the best platform for integrating apps.

The list of integrations is extensive, but Mailchimp provides a convenient categorization for each type. For example, the e-commerce option includes integration with WooCommerce.

One thing is for sure: Mailchimp isn’t working with Shopify anymore.

Although you can’t integrate Shopify with Mailchimp without mediator software, there are still other benefits. Mailchimp has segmentation tools that allow you to target customers more specifically here’s how they work One of the biggest advantages Mailchimp has over its competitors is the number of available integrations. This deserves a section of its own, so we should break down how much it would cost to use these services.
The winner of E-Commerce Integration is: Omnisend

Better Customer Targeting: Omnisend Vs Mailchimp

When it comes to segmentation, Mailchimp and Omnisend are about on the same level. They both offer segmentation based on some parameters. Profile data is any kind of information you might have on your customer. 

It includes customers’ age, location, ethnicity, and much more. Also, both tools monitor customers’ activity. For example, the kind of actions the customer has taken on the campaign. Also, it observes information like- customers have clicked on it, opened it, or viewed three previous campaigns. Your shopping behavior is also an important parameter considered in both tools.

In addition to saving time and effort, this feature also enables you to get your customers back by importing stats from your newsletter platform into Facebook & Google for retargeting ads.

The winner of Customer Targeting is: Both

Pricing Comparison of Both Email Marketing Tool

Mailchimp recently increased their prices across the board, adopting a tiered pricing structure.

Mailchimp has three paid plans plus their free plan: Essentials, Standard, and Premium.

It has up to 2,000 contact records. The standard plan starts off at $14.99 per month and includes automation, and retargeting ads

Also, the premium plan starts out at $299 per month. Moreover, it includes advanced segmentation and phone support.

Omnisend offers a free plan and then two plans: Standard and Pro.

Your inbox is central to your company – now it’s time to optimize it. You can get access to better email marketing tools. The plan includes signup forms, automation campaigns, and even SMS channels for a great price.

The standard package is $16/month and includes everything in Free plus 24/7 chat and live support.

For the starting price of $59/month, this service will give you everything that comes with Standard plus free text messages & priority support.

Mailchimp’s tiered pricing classifications can make it difficult to compare options for different business needs. So we recommend you take a look at the feature set and determine which of their options best suits your needs. For more advanced marketing tasks like segmentation and automation, we usually find our clients get more value on Omnisend’s Standard tier. 

The winner of Value for Money is: Mailchimp for Free plan and Omnisend for Pro plan

Omnisend or Mailchimp? Which One Should You Choose?

I hope you find our Mailchimp vs Omnisend comparison helpful and found the right tool for your business. Since Omnisend is made specifically for online stores, if you are in this line of work, you should opt for it.

Mailchimp should be the first choice for small to medium-sized businesses that need an all-in-one email marketing suite.

Omnisend is highly recommended for online stores & businesses that sell products. It conveniently lets you add product info from your e-commerce site to your marketing campaigns, giving everything a more professional edge.

MailChimp is continuing to develop additional tools for small and growing businesses. They offer a variety of customizable solutions. So, it wants you to be able to manage every aspect of your business in one place. New businesses can start their online presence with MailChimp’s Website Builder. Then take it further by integrating their email list into social media scheduling tools. You can even send out postcards in order to foster business relationships in person.

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1 thought on “Omnisend Vs Mailchimp: Which Is Better?”

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