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How To Do Email Marketing For ECommerce

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email marketing for eCommerce

Email marketing can be a great way to increase sales for your eCommerce business. In this post, we’ll share some tips on how to do email marketing for eCommerce. We’ll also provide a few resources that you can use to get started.

What is Email marketing?

Email marketing is a form of direct electronic mail marketing that allows businesses to reach out and communicate with customers. Emails can be sent through different channels such as newsletters, product release announcements, event reminders, etc.

One of the best things about email marketing is that it’s a very cost-effective way to reach your target audience.

You can also track the success of your email campaigns by using analytics tools.

Why do I need to use email marketing for my eCommerce business?

-Email marketing is a great way to stay in contact with your customers and remind them of upcoming sales. It can be used for customer retention, brand awareness, and lead generation.

-If you don’t have an email list yet, now’s the time to start collecting emails so that when you launch your eCommerce store you’ll already have an audience to market to.

-Email marketing is one of the most effective channels for driving traffic to your eCommerce store. In fact, a study by Monetate found that email drove more than four times as many transactions as social media.

-Email also has a higher conversion rate than other marketing channels like paid search and display advertising.

How does it work?

Email marketing is a great way to connect with your customers and keep them updated on what’s going on with your business. It can also help promote new products or services and drive traffic to your website. But how does it work?

When someone signs up for your email list, they provide their email address and permission to send them emails. You then create messages that will be sent to those subscribers.

The messages can be anything from promotional offers to announcements about new products or sales.

You determine when the messages are sent, and you can track how many people open them and click through to your website.

This helps you gauge the effectiveness of your email marketing campaigns and make necessary adjustments.

The benefits of using email marketing for your eCommerce business 

Email marketing is a very popular strategy used in the eCommerce industry. The benefits of using email marketing for your eCommerce business:

Email marketing is a very popular strategy used in the eCommerce industry. Sending emails to customers can help you get more sales, increase loyalty and improve your conversion rate.

It is one of the cheaper ways to market compared with other digital marketing strategies, such as SEO or PPC.

Tools that can help you with your email campaigns 

Email lists are one of the most important assets for any business. It’s an effective way to reach your customers and engage them with relevant information about your brand, products, or services.

The first tool is called Omnisend which is designed especially for small businesses who don’t have a dedicated marketing person on staff but want professional results from sending out newsletters and promotional campaigns, etc.

In addition, this software helps build stronger relationships between company employees as well as clients because it fosters communication through

Examples of how some businesses are doing their campaigns and the success they’ve had with them (with links)

The company, Vitamins.com had sent out an email to their customers promoting a 20% off coupon for users who spent over $100 after the store’s closing time on Monday night at midnight PST.

The promotion surpassed expectations as it ended up resulting in a revenue increase of 35%.


Email marketing is one of the most powerful tools in any digital marketer’s tool belt. It can also be very effective for eCommerce businesses to drive sales and grow their customer base.

We hope that these tips have been helpful, but if you need more information on how to get started with email marketing for your online store, we’ve compiled a few resources above so you can start planning out your strategy today!

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