One of the most important tools for any eCommerce business is email marketing. It is one of the most cost-effective and time-efficient ways to connect with customers and nurture them along their customer journey.
It is quite hard to find the optimal email marketing platform for your eCommerce business. There are so many options and it’s not easy to figure out which one is the best for you.
But don’t worry, we will help you make a decision. In this article, we will review the most popular email marketing platforms.
a marketing automation tool that helps customers to automate their email campaigns. They also offer features such as welcome sequences, abandoned cart automation, and personalized post-purchase follow-ups.
Is a simple yet powerful email marketing solution that comes at an affordable price. The platform has all the features that you need to run your email campaign successfully: segmentation, automated triggered emails and drip campaigns, advanced analytics and reporting tools, etc.
is another one of the best email marketing platforms for eCommerce stores. It offers features such as Website tracking, Powerful segmentation, and Custom activity fields.
Is a popular email marketing service. It has a growing list of features and integrations, but it doesn’t have a clear-cut pricing plan.
Mailchimp is a popular email marketing service. It was launched in 2001 and since then it has been growing in popularity. In 2007, they released an API for developers to integrate with Mailchimp. In 2013, they released an iPad app that allows users to manage their campaigns from their mobile devices.
Is a marketing automation service that provides email marketing, sales, and customer communication services targeted towards small-to-medium size businesses.
The primary features provided by Aweber are MailChimp integration, a web-based interface for campaign management, and the ability to integrate with most apps or systems that provide contact info for customers or clients.
helps businesses create customer communication campaigns, manage contacts, and send email marketing.
This is the only company on the list that provides a free account for small businesses. They have templates for all kinds of communication campaigns and they offer sophisticated lead scoring.
The downside of Constant Contact is that it is not integrated with social media platforms like Facebook, Snapchat, or Twitter – so you’ll have to manually copy your contact information over to this site in order to use their services.
Email marketing is one of the most efficient ways to engage customers and generate revenue. It is also the most prevalent channel for reaching out to customers.
Email marketing can be very effective for eCommerce stores as well. However, the store owner should take into consideration.
Hope this article is helpful for you to find the best eCommerce email marketing tools on the market.