Home » ActiveCampaign Reviews 2022|Pros & Cons

ActiveCampaign Reviews 2022|Pros & Cons

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ActiveCampaign Review

When it comes to email marketing software, there are a lot of choices out there. So how do you know which one is the best for your business? You’re probably getting a lot of emails from various companies, and it’s hard to keep track of them all. Also, it is difficult to know which ones are worth your time. In this ActiveCampaign review, we’ll take a look at the features, pricing, pros, and cons of this popular tool. We’ll help you decide if ActiveCampaign is the right tool for your business.

The UI is not friendly and does not look nice. Some users even go as far as calling it ‘eye-candy’. It looks like an unfinished job where the programmers left it in a frat state. In ActiveCampaign there are no preview pane options to show the full email. The preview is all about spamming you with titles that use ‘!!!’ The subject lines are frat-boy spammy. 

On the contrary, ActiveCampaign is the solution to your email overload problems. With this powerful email marketing software, you can easily create beautiful newsletters, automate your email campaigns, and track how well each one performs. Plus, there’s a free trial so you can try it before you buy.

ActiveCampaign is one of many email marketing service providers, but what makes it stand out among the crowd is that it’s priced much lower than most services in its class, while still retaining much of the functionality found in more expensive services. We’re here with this ActiveCampaign Review! We’ll break down all the features and help you decide if it’s right for your business.

What is ActiveCampaign? Is it a simple email marketing service, or something more?

ActiveCampaign is an email marketing software that combines automation, analytics, and segmentation into one complete tool. The result? More impactful campaigns in less time with fewer resources. With ActiveCampaign you can turn your customer data into actionable insights so you can create targeted campaigns that drive results.

Outbound marketers have seen success by switching to ActiveCampaign because it is easy to use and offers one-click integration with major CRMs, live chat tools, accounting software, or API partners.

The truth is that ActiveCampaign can be whatever you want it to be. We are, after all, your partner in building your business. You can use our platform for email marketing, but also for help with things like social media management and lead nurturing. Also, they’re constantly adding new features and capabilities to help you grow your business, like recent integration with HubSpot’s Content Optimization System (COS).

ActiveCampaign Review: The Most Necessary Features

In this ActiveCampaign review, we will be focusing on the most needed features that every CRM software should have. What each of these specific elements does and how they are used within ActiveCampaign will also be discussed along with the price it costs to use their platform.

To start off, one of the first things you need to look into is the CRM you choose to use. It has the attributes needed to make it easier for your business. These are things like having an automated system in place where customers are tagged, assigned specific categories. Utilizing automation also allows you to keep track of what customers are or rather what stage they are at in purchasing the sales funnel. With all of this information readily available, you can then use ActiveCampaign’s automation feature to plan out what happens next.

ActiveCampaign is the most powerful marketing automation system. Here is a list of features that will make your life easier in ActiveCampaign.


1. The most efficient tag management system in CRM is in ActiveCampaign

ActiveCampaign can create tags and allows you to tag people based on their behavior, demographics, and contacts.

2. An easy way to manage emails

Email templates in ActiveCampaign allow you to send any type of email for multiple purposes such as welcome series, follow-up sequence, event invitations, etc.

3. Export all contacts from any specific campaign to a CSV file with one click

ActiveCampaign allows you to easily export all contacts from any specific campaign. So, it has an option for importing contacts in batches: Contacts can be imported in bulk through CSV files, Google sheets, etc. It supports autoresponders so that you will not have to create a separate sequence for your new subscribers who are being imported.

4. The most efficient autoresponder system in CRM 

ActiveCampaign allows you to set up an autoresponder sequence for multiple purposes such as welcome series, follow-ups, etc. You can also create personalized emails for your subscribers and customers based on their interests or behavior during the email creation process.

5. ActiveCampaign allows you to build autoresponders  

Autoresponders in ActiveCampaign allow you to build automated campaigns for multiple purposes such as welcome series, event invitations, etc. You can also create personalized emails for your subscribers and customers based on their interests or behavior during the email creation process.

6. ActiveCampaign integrates with most email, call center and financial services

ActiveCampaign integrates with most email, call centers, and financial services such as Gmail, Yahoo mail, Outlook, Mailchimp, etc. It also helps you to integrate your CRM with popular apps such as Slack or Google sheets.

7. You can create scheduled emails in ActiveCampaign easily without coding or using separate software like HubSpot COS

Scheduled emails allow you to create an email ahead of time and send it on a specific day or hour. It is useful for newsletters, event invites, etc.

8. ActiveCampaign has a powerful search engine

You can search contacts by behavior, demographics, and enriched data easily in ActiveCampaign such as the contact’s job title, company name, etc.

9. Integrations are easy to install, unlike many other marketing automation systems where you need developers to do it

ActiveCampaign allows you to easily integrate existing data and tools with this software. It is easy for developers and non-developers to install integrations in ActiveCampaign and manage them later, unlike many other marketing automation systems where you need developers to do it.

10. You can use ActiveCampaign to create an interface with WordPress websites easily

You can easily create an email sign-up form, integrate existing WordPress forms and publish them on your website. It is easy for developers and non-developers to install integrations in ActiveCampaign and manage them later. Also, you can create custom fields in ActiveCampaign that are not available in CRMs: Custom fields allow you to add additional information about your contacts. Such information is useful for tasks such as tagging, filtering, and grouping.

ActiveCampaign Review: The Pros You Should Know Before Using

  • ActiveCampaign is a professional and user-friendly email marketing and automation tool.
  • Its integration with WordPress, Eventbrite, BigCommerce, Shopify & more make it easy to sync your website’s action to the ActiveCampaign platform.
  • ActiveCampaign provides an extensive set of features like multi step workflow automation which gives you control over how your email sequence responds to your contacts’ actions.
  • With ActiveCampaign, you can set up drip campaigns that tell subscribers what they need to know, just when they need to know it.
  • You can send personalized emails sent by any of your team members, track the opens of each email and link clicks using advanced tracking tools.  
  • You can also use ActiveCampaign to send SMS messages.

ActiveCampaign Review: The Cons

ActiveCampaign has some disadvantages to consider before choosing it as your email marketing platform.

  1. Lack of social media integration
  2. Steep learning curve: ActiveCampaign is a platform with hundreds of features which you can use when creating your email marketing campaign – this means that if you want to fully utilize all its capabilities, it will take a while for you to understand how ActiveCampaign works and what kind of options you have.
  3. Complicated pricing model
  4. Lack of reporting tools
  5. No built-in unsubscribe feature
  6. It has no template editor for HTML emails
  7. No support for transactional emails.
  8. There is no media gallery in this tool.
  9. No reporting on UTM parameters

ActiveCampaign Review: Is The Pricing Right?

The prices are pretty standard with other email marketing tools. We don’t have to mention specifically what the “other” email marketing tools are, but we can still leave people wondering how AciveCampaign is compared to them… so let’s go with it.

The price for a single user starts at $9/month and increases to $49/month depending on the number of contacts and features included.

There’s no mention specifically what the price range is. Basically, we’ve told them AciveCampaign is in that general ballpark just like everything else. That might not be good enough for some people, so we’ll give the exact pricing with the disclaimer of not copying/pasting it directly.

This is the lowest price range of AciveCampaign. The pricing starts at $9 per month for 500 contacts with 25MB storage, no phone support, and 3 user accounts. If you need phone support, more contacts (up to 5,000), and larger storage (100MB), then you’ll need to pay $19 per month.

You have a 30-day free trial before having to pay anything.

There are three pricing options that you can choose from $9, $49, and $199 per month depending on the number of subscribers you have in your account.

Large companies may need the $199 option which offers more storage space for contacts, increased automation capabilities, and priority support.

Small businesses start with the basic option of $49 per month.

ActiveCampaign provides you with all its features without any limitations even on their free plan.

The only downside is that as a free user, you can’t have a custom domain name.

ActiveCampaign is used by over 100,000 companies including Dell, Uber & Hootsuite.

Is ActiveCampaign Good for You? Who Should Use and Who Shouldn’t?

 It’s no secret that ActiveCampaign is a good marketing tool. But, are you allowed to use it? Who should use it? And who shouldn’t be using it at all?

The system is particularly helpful for small businesses, but there are features that allow you to upgrade parts of your marketing automation as your business grows. This can be very advantageous since you don’t have to spend thousands on a full-scale marketing solution when all you need are basic email functions.  

 Who Should Use ActiveCampaign?

Although ActiveCampaign has a lot to offer, it’s not advisable for large companies. The main drawback is the lack of customer service representatives and advisers. As a result, you have to spend more time going through the documentation and figuring out how to use the system by yourself. If your business needs marketing automation software that can provide you with immediate help, then you should use a different system.

Why Should You Use ActiveCampaign?

As a small business owner, there are several reasons why you should use ActiveCampaign. For example, it’s excellent for email marketing and creating automated e-newsletters. Other features include automating welcome emails based on how clients respond to your campaigns, setting up drip marketing campaigns, and creating follow-up messages to clients based on their behavior.

What’s really cool about ActiveCampaign is how it can easily be customized for your business. You can build segments of email lists manually or automatically, add tags to contacts when they make a purchase from you, and track important data such as who bought what from you and when.

that even better, it can integrate with other applications you might already be using such as Salesforce, Zapier, Highrise, Instagram, Facebook, and more. This allows you to collect more data on your target customers and market to them in a way that’s effective for your business.

Who Shouldn’t Use ActiveCampaign?

ActiveCampaign isn’t recommended for larger companies that need an all-in-one marketing automation tool. There are often times when you’ll need to upgrade your plan so that it can accommodate all of your company’s needs and ActiveCampaign doesn’t offer that flexibility just yet. Remember, this is a great tool for small businesses but it might not be sufficient enough for larger corporations that need bulk email sending features or more clients to contact at a given time.

If you’re looking for email marketing features and automation tools for your small business, then ActiveCampaign is an excellent option you should consider today. As always, make sure the features provided will be enough to help grow your company as it gets larger. If you need more than what ActiveCampaign offers right now, look into HubSpot.

Final Words

ActiveCampaign isn’t for everyone. Make sure to consider several factors before you decide to use it for your small business. Remember, there are limitations on how it can help you scale as your company grows and you’ll need a bigger marketing Automation tool.

If you’re looking for an easy way to boost the growth of your small business through email marketing, then ActiveCampaign might be the right fit for you. It has great features and comes with a money-back guarantee if you’re looking to give it a try before committing to a monthly fee.

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