Email marketing automation may seem intimidating at first, but it’s actually pretty simple and easy to use once you get the hang of it. What’s more, email marketing automation has several advantages that make it worth using, including making your email marketing more efficient and giving you more time to focus on growing your business. Let’s take a look at five reasons why email marketing automation is worth your time.
Email Is Still the King
Email remains a top choice for marketers looking to reach their target audience. Whether your goal is to announce a new product, encourage customer loyalty or solicit donations, email allows you to do all of these things. And when you factor in advanced marketing tactics like automation, personalized subject lines, and automated content suggestions, it’s easy to see why email marketing remains relevant today. For example, did you know that one out of every five emails opened is read on mobile devices? So if you’re looking for more bang for your buck
—think about launching an email marketing campaign now!
At its core, email marketing automation allows businesses to establish a stronger connection with customers. Once they’ve established that connection and engaged with their subscribers, businesses can then use their technology to send their subscribers more personalized emails than they could by hand. When it comes to customer experience, nothing beats email marketing automation.
First, let’s talk about brand awareness. Because your subscribers are opted-in and want to hear from you, they tend to be some of your most loyal customers. When they receive a personalized message in their inbox with special deals or discounts, it shows them that you care about their business enough to reach out and communicate with them individually. Over time, if your messages are valuable and relevant, they’ll want to know more about what you have to offer; thus increasing brand awareness over time.
Testing and Tracking
To be truly effective, email marketing automation needs to be tested. How do you know what works and what doesn’t? Test multiple emails (not just one at a time) to see which ones get higher click-through rates and more conversions. That way, you know exactly which groups and elements of your email marketing messages are most compelling.
Different Automation Can Lead to Different Results
One way to decide what automation tools to use in your marketing strategy is by considering how your audience interacts with different communication channels. For example, if you run a technology company, it makes sense to create a dedicated mobile app for people to interact with on their phones. However, if most of your customers are over 50 and prefer email newsletters instead of social media, you should probably focus on building an email list instead of investing time into designing a custom mobile app.
The bottom line: Always be aware of what channels your target audience uses and make sure you take advantage of them in your marketing strategies!
ActiveCampaign Makes It Easy
There are many reasons why you might consider email marketing automation. First, you’ll save time and money on each of your email campaigns. Instead of having to manually send out each campaign, email marketing automation will streamline your process and allow you to focus more on other aspects of your business.
It also makes it easy for your customers to unsubscribe if they’re not interested in any future emails from you.ActiveCampaign removes that uncertainty so you don’t have to worry about losing clients or wasting money on a service nobody wants. Plus, ActiveCampaign has some great tools that make growing your audience easier than ever before!