When you’re running your own business, there are always more tasks to take care of than you have time for. With so many other things to worry about, sometimes it can be hard to make time for Instagram marketing. However, social media tools such as Instagram can be incredibly valuable when it comes to growing your business
—especially if you take advantage of the following 10 tips.
1) Know Your Audience
While every business can benefit from using Instagram, there are some ways in which brands that are primarily visual products or services can make use of Instagram that other businesses may not be able to. If you sell handmade chocolates and coffee, for example, your followers aren’t just going to care about how fast your shipping is. Instead, show photos of what goes into making your product: shop owners hard at work roasting coffee beans; pictures of people enjoying your chocolates. Showing behind-the-scenes photos like these could give potential customers a better idea of who you are as a brand and will make them more likely to buy from you.
2) Add Value
The key to successful Instagram marketing is to add value. This is true on any social network and it’s true for your business on Instagram. If you’re promoting a product or service, your content should provide something of value that encourages interaction or engagement.
– people won’t follow you if you sound like everyone else. You want your posts to stand out and build a relationship with your fans so make sure they know how much value they will receive by following you!
3) Post Consistently
Instagram is all about connecting with your audience on a personal level, so you’ll want to ensure that your followers are seeing fresh content from you. If they’re only ever seeing one or two posts from you at a time (especially when Instagram rolls out its newest algorithm), chances are they won’t find you very interesting and will unfollow before long. Posting consistently—at least once per day—is a surefire way to avoid losing their interest and not meeting your potential reach on Instagram.
4) Engage With Others
The first thing that every business should do on Instagram is starting engaging with other accounts. This can seem intimidating at first, but it’s really pretty simple. Just find a few profiles you like and start commenting or liking their photos! By engaging with them, you let them know that you’re interested in what they have to say. You might even get featured in their stories! This can help kickstart your Instagram marketing and introduce more people to your business.
5) Use Hashtags Correctly
Hashtags are a great way for you to get your posts in front of new eyeballs, but not all hashtags are created equal. You want hashtags that are specific and related to your brand. Avoid using general tags like #food or #beauty unless they’re directly relevant; these are likely going to be filled with content unrelated to yours and drown out your own messages. Instead, opt for more specific terms (like #veganrecipes if you run a vegan food business) or keyword-heavy hashtags that target an audience interested in what you have to offer. If possible, include a photo with each hashtag so you can clearly link it back to a post.
6) Cross-Promote with Other Channels
Cross-promotion is when you promote your Instagram on other channels. If you have a Facebook page or website, mention how many followers you have on Instagram and encourage people to follow. If someone follows your business account and mentions how they heard about you on Facebook, be sure to thank them. Do whatever it takes to make sure that people know where they’re hearing about you from so they feel more inclined to follow your business.
7) Go Beyond the Post
When marketing your business on Instagram, people are more likely to trust you when they see that you’re active. Try commenting on at least one other company’s post per day and sharing a post by a company similar to yours once per week. While it might feel awkward starting, you can use these small steps as an opportunity to engage with your audience and build goodwill with others. In turn, not only will others be more willing to share your content or feature you in their own posts, but social media users may also begin tagging their friends or followers in photos of your product, thereby increasing exposure for both parties involved.
8) Consider Influencer Marketing
Getting an influencer involved in your campaign can be a cost-effective and low-risk way to grow an audience. Find someone who has a significant following (at least 15k followers) in your target market and ask them if they’d be willing to post about your product on their account. If they say yes, you’ll get greater reach and potentially more sales than you would have on your own. When deciding whether or not it’s worth bringing on an influencer, consider how well their style matches yours and what value you’ll each receive from working together. If it makes sense for both of you, go ahead and send them over something awesome for review or share!
9) Target your audience with relevant ads
Instagram’s targeting tools are insanely accurate. Use them to get your ads in front of people who might actually be interested in buying your products or services. And if you’re a local business, take advantage of Instagram’s precise location targeting capabilities. Make sure your ads are only being shown to folks in a certain radius around your physical address. It’ll help cut down on wasted spending. You can also select from multiple demographics like gender and age range, marital status, and parental status, as well as interests and behaviors based on how people use Instagram. So whether you want to show your ad mostly to men between 25-45 years.
10) Measure What Matters
How do you know if your Instagram marketing is successful? It all comes down to numbers. Track everything, from how many people follow you to how long they spend on your page. Determine which posts perform well and which don’t. Understand what times of day get you the most views and analyze things like when people are viewing, who they are, and where they are located. The better you understand what works for your business, the more effective your Instagram strategy will be in driving sales and increasing traffic for your business.