Email marketing is one of the best tools available to any startup looking to grow, but it’s also one of the most underutilized and misunderstood channels out there. If you’re using this marketing method but not getting the results you want, use these 10 tips to boost your email marketing efforts and take your business to the next level!
1) Create an Engaging Opt-in Offer
Offer something free and valuable to your email subscribers in exchange for their email addresses. This might be an e-book, cheat sheet, webinar, or software tool. While you want it to be valuable, you don’t want it to be so valuable that people won’t want more from you! To boost signups and engagement (and reduce opt-out rates), give away a freebie that is related but distinct from your main product/service. For example, I offer a free 20-minute strategy session with each new client as a way of saying thanks for signing up on my list
– but I also deliver actionable value through weekly emails that help them grow their companies.
2) Go Mobile First
Mobile is quickly becoming a crucial part of every organization’s marketing plan. In fact, statistics show that nearly 50% of emails are opened on mobile devices. This means it’s time for everyone in your startup to get in front of their audience through email marketing. With so many options for mobile email programs, it can be hard for small companies without dedicated IT resources to choose an appropriate and effective platform.
3) Double Down on Quality
Quality over quantity is key when it comes to effective email marketing. A few hundred or even a thousand emails in an inbox are not as useful as 100 well-crafted, personalized emails that speak directly to each recipient. Choose your time wisely: Over time, you’ll build a strong base of subscribers and you won’t have to scramble for new names every time you want to send out an email blast. In addition, choose your channel wisely: There’s no need to start off with every platform available
—choose one or two channels and focus your efforts there.
4) Try Many Different Tactics
The best way to boost your email marketing is through experimentation. Sure, all of these tactics can work for your startup, but there are a lot of different combinations out there and it’s nearly impossible to know which one will be best for you. So try them all! Figure out what works, what doesn’t, and adjust accordingly. If you want more information on how to execute any of these tactics or specific strategies on how each one could benefit your business specifically, feel free to reach out on Fiverr will help you out.
5) Set Reasonable Expectations
The truth is, you probably won’t have time to read every email that comes in or respond right away. You’ll need to prioritize emails that are likely to generate money for your business, like information requests and sales leads. Follow up with people who don’t reply within a few days if they haven’t already gotten back in touch
—they may just be busy. When you can answer email messages (and how long it takes you), let people know in advance so they know what kind of response time to expect. For example, I will try my best to respond within one day but sometimes it may take up to two days as I juggle many responsibilities at once.
6) Tell A Story
Every marketer knows that storytelling is a powerful way to convince customers to buy. But it can be a challenge for small businesses, which don’t have million-dollar marketing budgets and teams of publicists on the payroll. The good news is that you don’t need fancy equipment or a Hollywood budget to tell your company’s story. There are plenty of ways for startups and small business owners with limited resources to build their own unique brand stories. With enough time, some effort, and imagination, companies can build successful storytelling techniques
—without breaking the bank.
7) Be Focused and Strategic
Identify who your target audience is and how they like to engage. Don’t just send out a mass email blast with a generic message that talks about features and benefits; tailor your content accordingly. Make sure you test and measure your results so you can understand what messages are resonating with whom and why. You should also be using different strategies for different phases of product development, business growth, revenue goals, etc. Set clear targets for yourself, define success clearly in advance, and go after them with everything you have.
8) Keep It Simple
Overcomplicating your emails can only hurt you in three ways: It can increase your bounce rate (meaning people unsubscribe from your list) because they don’t know what they’re getting into; it can lower your click-through rate, or CTR, which is how many times someone actually clicks on a link in an email; and it will probably confuse them. If you want to send out simple, clean messages that everyone understands, start by removing fancy features like videos or moving images.
9) Communicate Clearly
Good communication is key for any business, but for a startup, it’s even more important. You may be working closely with others on your team, but if you don’t communicate clearly, there could be chaos. Make sure you create an effective email marketing strategy and set clear expectations so that everyone on your team understands what they need to do. Also, make sure to stay organized by using project management tools like Asana. That way your team can make quick progress while helping you avoid potential pitfalls.
10) Measure and Learn
Measure your metrics. The only way you can tell what you’re doing right and what you need to change is by measuring. Take inventory of everything your email marketing campaign does, from click-through rates and revenue generated, down to how many people unsubscribe or how many repeat customers come back again and again. This way, you’ll have a better idea of how your strategy is working when it comes time for adjustments and revisions.